All great points! I don’t think ethics plays a large enough role in organizations today. It’s a complex topic that is difficult to address because such issues are not simply black or white – they are many shades of gray. It’s difficult to measure ethical issues with hard numbers like you can web analytics to improve upon your current website offering, for example.

I especially like the second point where there is a focus on knowing the skill level of those who will be having conversations with your clients / potential clients. We have a tendency to hide behind technology, forgetting that we are addressing other people with genuine concerns and interests.

If your readers are interested I had the pleasure of publishing a two part podcast series on ethics and the web with Keane’s Joe Lamantia. You can find the audio and show notes for both episodes in the links below:

Part One http://www.iaconsultants.ca/index.php/2008/06/13/joe-lamantia-ux-matters-part-one/

Part Two http://www.iaconsultants.ca/index.php/2008/06/30/joe-lamantia-ux-matters-part-two/

Cheers!